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Pasadena Tournament of Roses® SIP & SAVOR Partners with LENND to Streamline Event Operations

by Chris Carver
on December 8, 2018
Pasadena Tournament of Roses® SIP & SAVOR

(Pasadena, CA) A new end-of-year celebration debuts with the Pasadena Tournament of Roses® SIP & SAVOR, showcasing many of Southern California’s favorite eateries and culinary brands, along with wines and brews from throughout the Golden State, plus an exciting line-up of entertainment. The event team behind this new and exciting event has partnered with Lennd to streamline the vendor and and exhibitor operations. 


“We were looking for a software solution to help organize vendor communication, including collecting and tracking required documents from each vendor in preparation for our event. The LENND solution was a great option to provide a “one-stop-shop” for our vendors to view event information, upload required documents, and streamline communication with our Exhibitor Fulfillment Team," said SIP & SAVOR’s Executive Producer, Suzanne Bonfiglio.

"We take great pride in the fact that some of the most notable events and event teams trust Lennd to be the backbone of their operations. And the SIP & SAVOR team is another partner we're honored to work with,” said Chris Carver, Co-Founder & CEO of Lennd.

As part of the partnership, Lennd will leverage its latest release of its Vendor Portal technology and Form Editor functionality, allowing the SIP & SAVOR team to create a completely custom on-boarding experience for each vendor and exhibitor.

Screenshot 2018-12-03 15.59.36
Lennd's form editor allows any event to create custom forms and applications in minutes.

“We know how critical it is to ensure there is clear communication with your vendors or any group participating in your event. With all of the moving parts of an event like SIP & SAVOR, it's very common for critical information to fall through the cracks. We’ve made it a priority to constantly release technology that supports both the operational needs of the core event team, while giving every contractor, vendor, exhibitor, chef and talent all of their information, forms, documents and reports, in real-time, in one place” said, Carver.

“Even though we're focused on vendor operations to start, we hope this partnership with Lennd will also help us develop more ways to streamline our overall event operations and planning process”, said Bonfiglio.

Lennd is a next generation event and venue management platform that simplifies operations and logistics so event teams can work smarter, move faster, and improve their ROI.

From tracking and managing requests, orders and allocations for credentials, comp tickets, documents, catering, inventory, guest lists and applications to on-boarding vendors, artists, sponsors, suppliers, staff and crew, or any other group, organizations have everything they need to deal with the demands of today’s complex events, all in one central place. Users can move seamlessly from one function to another based on their access level in a fully integrated system.

To learn why some of the most respected event teams trust Lennd to power their operations or sign up for a demo:

For more than 30 years, Artistic Entertainment Services has been the premiere innovator of creativity and craftsmanship; transforming the entertainment industry by producing world class events, live entertainment, and the highest caliber theme park environments. With a dedicated team of over 200 creatives, engineers, and event professionals, AES has been a leader in the entertainment industry for three decades; building and designing innovative and entertaining floats for the Pasadena Tournament of Roses® along with creating custom themed environments internationally. AES Events Group, a division of Artistic Entertainment Services is committed to creating innovative and engaging custom events that unite people, products and lifestyle.

For more event information, visit

For more information on SIP & SAVOR, visit

The Tournament of Roses is a volunteer organization that annually hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 130th Rose Parade themed “The Melody of Life,” on Tuesday, January 1, 2019, followed by the 105th Rose Bowl Game.

For more information, visit 

Chris Carver 
Co-Founder & CEO

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