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SweetWater 420 Fest Chooses Lennd as their New Event Database

by Chris Carver
on September 25, 2019
Photo by Dave Vann 2017

(Atlanta, GA) Happy Ending Productions has partnered with Lennd to streamline their festival operations and improve internal communication for the SweetWater 420 Fest.

The SweetWater 420 Fest team will be leveraging the Lennd to simplify their credentials, internal tickets, guest list management, catering order and check-in process, Artist Advance, Media Applications, Vendor Management, Sponsor Operations and more. 


When asked why they chose Lennd, Event Director, Jill Gooch said:
We were looking for a streamlined solution to manage all the various requests that come with producing a large music festival with 60 performers and 55,000 + attendees.  Lennd had the most functionality to accomplish that goal.

We're also really excited about having functioning file upload fields, a guest list management tool, an integrated way to track catering and having approved credentials seamlessly flowing into our ticketing system, without any manual downloading or uploading." 

“It’s incredible to see more and more production teams and events invest in their operational systems as a way to re-allocate their time and focus on higher impact areas.” said Lennd Co-Founder and CEO, Chris Carver.

Eventbrite + Lennd Integration
As part of the partnership, the SweetWater 420 Fest Box Office and Credentials team will be leveraging Lennd's integration with ticketing provider Eventbrite. Integration Details



SweetWater 420 Fest returns to Atlanta’s Centennial Olympic Park, April 24-26, 2020 with four stages hosting a varied lineup of jam, rock, Americana, alternative, local artists and comedians. SweetWater Experience will serve unique craft beer samplings, Planet 420 will teach eco-friendly tips while celebrating Earth Day, and Lyrics & Laugher will keep you laughing. Follow on Twitter/Instagram at @420Fest or on Facebook at Details found at

SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville, and tour support for Phish, The Rolling Stones, ACDC and more.

Lennd is a next generation event management platform that simplifies operations and advancing, so event teams can work smarter, improve their communication, reduce their costs and improve the overall event experience for everyone involved.  Trusted by some of the top festivals and live event organizations around the world, Lennd is automating the still manual systems that cause the event production process to be expensive, hard to replicate, chaotic and inefficient.

To learn why some of the most respected event teams trust Lennd to power their event operations or sign up for a demo: 

Lennd Contact:
Chris Carver 
Co-Founder & CEO

SW 420 Night

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