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The Stronach Group Partners with Lennd to Streamline Event Operations

by Chris Carver
on December 10, 2019
The Stronach Group

(Ontario, Canada) The parent company of some of the most notable thoroughbred events in the world, The Stronach Group, has partnered with Lennd to streamline their event operations and improve internal communication for the Preakness Stakes and the Pegasus World Cup.


When asked what the biggest problems they are looking to solve by leveraging Lennd, VP of Events, Nick Hines said:

“Being a mixture of sports and festivals, our events have very complex credentialing needs.  There are various departments, access levels, and external needs that create a challenging credential process.  Our External Vendor and Internal Department Procurement Management process can also be difficult to manage. Having a centralized system to manage vendor/department asset requests and orders and ultimately being able to bill vendors back for their needs, will have a significant impact.

Lennd will simplify our credentialing process with our complex interdepartmental needs, simplify our production and sponsorship advancing, and give us the reporting tools we need to track assets and costs efficiently with the ability to customize reporting as needed."

When asked why they chose Lennd as their partner, Hines said:
"We chose Lennd based on our belief that it provides an intuitive interface, customizability, reporting, and credential system. Direct access to a dedicated, knowledgeable customer service person also played an integral role in our decision. Lennd's reputation for high quality support, was very important to us."

Photo Cred: The Stronach Group

"It's incredibly validating to have a partner like The Stronach Group choose Lennd because of our technology and service. We take great pride in the investment we have made in both aspects of our business and are committed to these core values." said Lennd Co-Founder and CEO, Chris Carver.  

When asked how he would describe Lennd to other event professionals, Hines said:
"An advanced but easy to use event management software that streamlines credentialing, production, and overall event organization." 

"It's exciting to see so many experienced event teams invest more in their operational systems as a way to improve internal communication, gain quality assurance in their production, increase revenue, reduce expenses and enhance the overall experience for their patrons. We take great pride in working with such forward thinking partners like the Stronach Group." said Carver.  



The Stronach Group is one of North America’s leading Thoroughbred racetrack owners/operators. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. 

Lennd is a next generation event management platform that simplifies operations and advancing, so event teams can work smarter, improve their communication, reduce their costs and improve the overall event experience for everyone involved.  Trusted by some of the top live event organizations around the world, Lennd is automating the still manual systems that cause the event production process to be expensive, hard to replicate, chaotic and inefficient.

To learn why some of the most respected event teams trust Lennd to power their event operations or sign up for a demo: 

Lennd Contact:
Chris Carver 
Co-Founder & CEO

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