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Something In The Water Partners with Lennd to Streamline Event Operations

by Chris Carver
on March 11, 2019
Something In The Water


(Virginia Beach, VA) The team behind Pharrell Williams' inaugural Something In The Water Festival, has partnered with Lennd to streamline their event operations and festival advance process.

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The Something In The Water team and its operations partner BWG, will be leveraging the Lennd platform to streamline operations around credentials, internal tickets and passes, guest list management, media and volunteer applications, internal catering orders, tracking critical vendor documents, vendor equipment requests and more.

When asked why they chose Lennd, Festival Operations Director, Jessica Cortese, said:

“We have worked with them in the past and Lennd really gives us a comprehensive system to keep all of our needs and requirements in one place. As a group, we have all worked with many different systems, from Excel, Google Docs and other databases. We like that Lennd thinks about all of the different needs, all the way down the line into Show Day. It’s also great that Lennd has a seamless integration with our ticketing system. Lennd also makes our department heads more self sufficient.”

Lennd Co-Founder and CEO, Chris Carver said, “It’s an honor to work with such an experienced team of event professionals that place a high priority on operational systems, on data management and the importance of internal communication. This team truly understands the impact a platform like Lennd can have on the overall execution of the event.” 

When asked how Lennd can impact the event as a whole, Cortese mentioned: 

“Oh it’s huge. If we have a good advance and a system that is easy to navigate, then people are empowered to be more self sufficient. This clears up a lot of time on-site that would otherwise be spent trying to organize things.”

“We truly believe the event world deserves the best technology, functionality and user experience to streamline and scale their event operations. It’s incredibly gratifying to see more and more partners like BWG and the overall Something In The Water team rallying behind Lennd and the technology we continue to release. These event are really starting to see the power and potential” said Carver.


Lennd is a next generation event management platform that simplifies operations and logistics so event teams can work smarter, move faster, and improve their ROI.

To learn why some of the most respected event teams trust Lennd to power their event operations or sign up for a demo: 

BWG is a full service events production company specializing in connecting artists and brands to their customers in a new, exciting way. BWG handles all operational logistics and management for large scale events, music festivals, worldwide tours and branded events.


A first annual multi-day music festival and cultural experience in Virginia Beach produced by Pharrell Williams, BWG and Live Nation.

The Mission of the Something In The Water team is to unite the community and celebrate the diversity and magic of Virginia Beach. The weekend celebrates opportunity and the chance to empower everyone from the youth to the small business owners. 

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Lennd Contact:
Chris Carver 
Co-Founder & CEO

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