The world's top event professionals use Lennd to collaborate and produce their events Produce your events with Lennd Learn Why

The Farmers Insurance Open Partners with Lennd To Streamline Event Operations

by Chris Carver
on September 13, 2019
Josh Withers Photography


(San Diego, CA) The Century Club of San Diego has partnered with Lennd as part of an ongoing initiative to streamline their event operations for the Farmers Insurance Open (a long-time PGA Tour event).



When asked why they chose Lennd, Director of Operations, Nick Schling, said:
"At the Century Club, we are constantly looking for new ways to improve the means by which we plan and produce our event. We partnered with Lennd because we see multiple avenues in which the Lennd platform will help to improve the efficiency of that process. 

In our first year, we expect to create new efficiencies in the transfer & collection of information between our tournament staff and operational partners, streamlining the process of collecting everything from certificates of insurance to credentialing needs during the event. What has traditionally required multiple emails, will now become automatic requests that are set by our staff utilizing the Lennd platform."

"It’s an absolute honor when a team that produces one of the top golf tournaments in the country leverages and trusts the Lennd platform. We built Lennd, because we truly believe the event world deserves the best technology, functionality and user experience to streamline and scale their event operations. Therefore, it's really validating to see more and more event teams like the Century Club team understand the power and potential of Lennd" said Carver. 

When asked how they are going to determine success in the first year, Schling mentioned:
"We are already witnessing the benefits of the Lennd platform in the on-boarding process. We are creating operational partner portals where they will be able to submit COIs, W9s, credentials, equipment, and supplies. Being able to request all of this information through the platform is allowing our staff to be more efficient with our time."

When asked how Lennd can impact the event world as a whole, Schling said: 
"Anyone working in the event industry would benefit from the features & capabilities of the Lennd platform. As event organizers, our time is our most valuable asset & Lennd is allowing us to be more efficient with our time during the planning phase of our event."


The Farmers Insurance Open is a professional golf tournament on the PGA Tour, played in the San Diego, California, area in the early part of the season known as the "West Coast Swing". The tournament was noted for having singer-actor Andy Williams as a celebrity host from 1968 to 1988.

The Century Club of San Diego is a 501 (c)(3) nonprofit that operates San Diego’s annual PGA TOUR event, The Farmers Insurance Open, a professional golf Tournament and large scale social event hosted at historic Torrey Pines Golf Course.

The Century Club utilizes this unique opportunity to impact the San Diego community economically and charitably. With more than 100,000 attendees and a global broadcast, the Farmers Insurance Open showcases San Diego to millions worldwide, drives tourism and generates revenue for local businesses.

Lennd is a next generation event management platform that simplifies operations and logistics so event teams can work smarter, move faster, and improve their ROI.

To learn why some of the most respected event teams trust Lennd to power their event operations or sign up for a demo: 


Lennd Contact:
Chris Carver 
Co-Founder & CEO

Enjoy this post? Share it with others:
Get event tips, interviews, advice... Delivered Weekly.
Join the top event professionals who get our content in their inbox first.

Give it a try, it only takes a click to unsubscribe.
You might also like...
Made Events Chooses Lennd to Power their Advancing Process for Electric Zoo.
PTO Partners with Lennd to Deliver a Virtual Media Hub for the PTO 2020 Championship
Lennd & Elevate Tickets Launch Integration Partnership
Conference USA Partners with Lennd to Streamline Sponsor Operations
San Diego Running Co. Partners with Lennd to Streamline Vendor Payments & Operations
Group Y Partners with Lennd to Streamline Speaker Operations